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September 19, 2013 by

Dallas AdWords Consultant – What You Can Expect

If you represent a business in the Dallas Fort Worth area, or any major U.S. city, then you may have considered using online paid advertising to reach prospective customers or clients.  Many businesses like the choice of Google AdWords because it offers them flexibility in three ways:

  • advertising on the Google Search Network (Google search engine results pages)
  • advertising on the Google Display Network (showing up on relevant websites and blogs/forums which permit Google to run ads)
  • advertising within YouTube, including targeting specific phrases or even specific competitors

Regarding using the Google Search Network, which is the one most commonly used by businesses looking to reach out to those directly searching for their products and services, you may not be familiar with all of advanced options within your account.  While the natural tendency is to say “skip it”, neglecting these could cause two issues:

  • your ads do not get enough exposure due to issues like your ad’s “Quality Score” or other concerns
  • you may be paying more per click than you should be

If you are considering a consultant to help you with your online pay per click (PPC) strategy, especially if you use AdWords, then here are some of the topics which should be analyzed within your account:

* Reviewing account settings and coordination with other Google services such as Webmaster Tools, Analytics, YouTube (if so desired), etc.

* Campaign settings analysis which includes narrowing campaigns to one device, whether or not optimized for clicks, percentage of ad scheduling, ad rotation, combining display with search network, etc.

* Ad Group analysis which includes multiple ads for split testing, limiting keywords per ad group, etc.

* Keyword analysis which includes percentage of broad match vs. phrase/exact match, adding/editing negative keywords, Quality Score analysis, problem status keywords, etc.

* Ad management analysis which includes:  Disapproved Ads management, altering display URL if needed, campaigns having ads with ad extensions, punctuation on the headling (e.g. “?”), etc.

* Ad copy analysis which includes call to action, any scarcity/urgency/intrigue, keyword in the ad

If your business spends $5000 a month or more on the Google AdWords Search Network, then it is possible that your consultant can help you get more clicks for the same ad spend each month; or you may be able to get the same number of targeted clicks while trimming 5% or more from your monthly ad spend.  Sometimes the percentage savings can be even greater if your consultant discovers wasted money on clicks which are not relevant or are poorly performing due to the page where the prospects are being sent.

As a side benefit, enhancing your pages where paid traffic is being sent also has the potential to improve your SEO efforts in the other search engines.

If you spend a respectable amount each month in AdWords, and you would like assistance to enhance your ROI, then you are welcome to contact us with your questions.

 

 

Filed Under: AdWords, pay per click Tagged With: , , ,
August 12, 2013 by

Benefits Of A Dallas Fort Worth PPC AdWords Consultant

If you are looking to grow your business in the Dallas Fort Worth region, whether you are seeking new local or regional customers, there are several ways to get traffic to your website and other web properties.  Of course, you would like to have all of the traffic you can handle coming to you from no-cost sources.  These sources include:

  • ranking well in the search engines for high-traffic broad terms people enter (keywords) relevant to what you are selling
  • ranking well in the search engines for terms (keywords) which are indicative of someone wanting to do business with you right away
  • free press release sites
  • people promoting your services on local online forums which have high degrees of trust
  • people promoting (endorsing) you to their colleagues and friends on sites like LinkedIn
  • having your video “go viral” on YouTube
  • getting free media coverage from the websites of local TV, radio and newspapers across DFW
  • etc.

Unfortunately, you may not have the initial budget, luck or skill to consistently get that type of traffic to your website or other web properties (e.g. your Twitter and Facebook pages) where people can do business with your Dallas Fort Worth-based business.  You also may have a new website where you want to test how well the website’s aesthetics help to convert first-time visitors to call you, e-mail you, download a free e-book, or take some other “call to action”.

In these types of situations you may want to consider using some form paid advertising.  These can include paid press release online distribution services, demographic target ads on Facebook, and the more traditional pay-per-click (PPC) advertising.  The benefits to this last type of advertising can include the following (and more):

  • You can control how much you want to spend on a per-click, per-day or per campaign amount
  • You can choose whether you want to advertise on the search engine results pages and/or on relevant websites which either focus on Dallas Fort Worth topics or are being looked at by people with DFW I.P. addresses
  • You can determine if you want your ads to appear on mobile devices, laptop/desktop devices or all devices
  • You can control (to some degree) what time of day, and what days of the week, your ads will run
  • There are call tracking capabilities (in some regards) which can help you determine the effectiveness
  • You can run ads which have a maps “marker” indicating your place of business in the DFW region

Google has its pay-per-click (PPC) or cost-per-1000-impressions (CPM) ad network which every Dallas Fort Worth business owner can use.  This is called Google AdWords.  The AdWords system permits a business owner to:

  • include goal tracking and other conversion tracking
  • integration with Google Analytics
  • keyword-level tracking
  • targeting specific sites which have placed an “open billboard” for Google to place relevant ads
  • etc.

From the same login and password you even can promote your specific YouTube videos and do pay-per-view (PPV) marketing, which is the YouTube video equivalent of traditional pay per click advertising.  In that instance you can promote your video to rank in YouTube for when people make specific searches inside of YouTube; or you can pay to get placement on a specific video which you believe would attract a certain percentage of that video’s viewers to your business’ video.

As you can see, this type of advertising can be more extensive than you may have first considered.  One note to consider is that many DFW business owners are overpaying for clicks during their initial attempts at Google AdWords or other pay per click marketing.  There are several ways to either:

  • get the same number of targeted clicks for a lower per-click price
  • get more targeted clicks for the same monthly advertising spend

Hopefully you can understand the possible need for a pay per click (PPC) and AdWords consultant in Dallas Fort Worth to help local businesses make intelligent decisions.  Click the link to learn more about that type of service and what to ask when you seek assistance to help you get more from your advertising budget.

Filed Under: AdWords, pay per click, video marketing Tagged With: , , , , ,