If you or someone you know happen to advertise with outdoor signage, such as a highway billboard, then take a few minutes to look at this video.  It gives you the “macro” picture of 5 things you can do to get more out of your current billboard and outdoor advertising efforts:

If you want help with the keyword research, competition analysis, or specific strategies for any of the five ideas mentioned then feel free to contact me with more information about your specific situation. Thank you for taking the time to watch the video; and you are welcome to share link to this presentation with anyone you believe may find this content helpful.