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August 5, 2024 by

Applications For Real World Metaverse And Virtual Real Estate

Recently, we were on a Twitter Space webinar to discuss the use cases of web3 NFTs, metaverses, and virtual real estate (digital real estate) associated with actual real world locations which you can visit physically. These are different than “fictional world” metaverses such as Decentraland, Sandbox, and similar virtual real estate metaverse platforms which don’t associate directly with actual locations in the physical world.

Some of the benefits web3 assets, which merge NFTs and metaverses along with existing online marketing efforts, include:

  • Existing web2 SEO efforts such as ranking in the search engines, Maps, YouTube and elsewhere
  • Local lead generation
  • Reducing advertising spending around town in order to acquire a new customer, client, patient, or event attendee/fan
  • Rewarding your existing customers, clients, and fans in new ways to foster further participation with your company
  • Repurposing your images and video content
  • Building Artificial Intelligence (AI) avatars to answer prospective customers’ questions with a good degree of accuracy while simultaneously featuring your real world location
  • Associating your company with known landmarks
  • Brand new ways to solve problems and associate your business with the easy-to-understand solution
  • Beginning to open your business to using or accepting cryptocurrency, altcoins, or other payment forms beyond your existing methods of sending/receiving funds
  • Much more

Thank you to Marcus (“wenairdrop“) at Iheartdomains.com for hosting the Twitter Space. The audio recording is available on his website, or you may play the audio recording below:

You also may play the recording from Spotify at this link: https://open.spotify.com/episode/03she1WRozgkE1TbAc4Hh8?si=8144659bf0a04f94

Filed Under: Backlinks, link building, local marketing, metaverse, nft, search engine marketing, SEO, virtual land, web3, Webinars
May 28, 2024 by

Local SEO With Reddit And Forums

How Can A SEO Consultant Help You Rank On Page 1 For Local Keywords Using Reddit And Other Forums

Since February 2024, the search engines have seen a significant shift in how the first page of results are returned after someone makes a query (search). This is especially true for Google.

What is challenging many local business owners, however, is the degree of first page search results which are showing Reddit and other local forums on the upper half of first page results. Even more concerning to them is the actual result being returned inside Reddit oftentimes is over a decade old and outdated!

Let’s take a look at some page 1 results of for a high population USA city like Dallas Texas. The first result is from the end of May 2024, and the keyword being searched is “laser hair removal Dallas”. I chose this because I have no laser hair removal clients, so there is no bias in the search history on this browser.

Another search (also in May 2024) is “best chiropractor Dallas”.

A Quick Analysis Of Reddit And Other Forums — And What Can Be Done To Help Make Your Phone Ring

In both examples, the “Discussions and Forums” section of these two local searches both appear in the first 3-4 organic rankings, coming after any Sponsored (paid) ad placements and the local Maps section. At the time of this post, the “Discussions and Forums” each have two of their three spots dedicated to Reddit; and the other spots (respectively) are City-Data.com and Quora.

This is very useful information for a number of reasons:

  • It means that you can participate on the platforms which are appearing in the “Discussions and Forums” section.
  • If the particular threads (topics) are still open for posting, then you can jump into that discussion and gain exposure if you add legitimate value to the discussion
  • Your profile page on those platforms (Reddit and others) also can help your overall search engine rankings due to getting links from a high-authority platform
  • You may be able to get your phone to ring faster with new business IF (!!) you “play nice” on each platform

Using the “laser hair removal Dallas” example, let’s open one of the Reddit threads/discussions. In this case it is the most recent one which Google listed, in this case a discussion started roughly four months ago.

A few things to note here:

  • The thread/discussion was pulled by Google from the r/Dallas sub-Reddit. This is the largest group dedicated to the City of Dallas, with supposedly 407,000+ members who have joined this group.
  • The replies to the person’s original question don’t have any links in the replies.
  • Note that in these first replies, no one is posting from a company-branded Reddit profile.
    • This doesn’t mean that you can’t do so
    • It is just an observation that perhaps a happy customer (client) of yours may post a reply to an open thread (discussion) in a relevant sub-Reddit on your behalf
    • This is virtually no different than having a happy customer leave a review for you on Yelp, Google Maps/Business, Facebook, TripAdvisor.com or any other review platform

The Benefits Of Taking This Action Step For Your Local Marketing

There are several benefits to doing this kind of value-addition marketing:

  • You, or a happy customer/client, can jump immediately into the discussion and get exposure on this hyper-relevant topic
  • We know it already is “ranking” well in Google as the thread which appears in the 3 options under the original “Discussions and Forums” section we saw earlier
  • You can begin to earn trust in your business locally by those who have notifications set up to be made aware when others participate in this particular discussion
  • The 407,000+ members of this one sub-Reddit (the r/Dallas group) could provide you with roughly one-eighth of 1% of that number as possible first-time awareness of your business. In this case 1/8 of 1% = 0.125%. 0.125% of 407,000 people = 509 people (rounded).
  • Being even more conservative, reducing that number to less than half still equals a potential 250 people who will be first introduced to your business…..

…. so you had better know how to “play nice” inside Reddit! Otherwise your business can gain some backlash and negative publicity at the local level!

What Is Considered Playing Nice Inside Reddit? Is It The Same For Other Forums Or Platforms Which Google Currently Rewarding With Page 1 Rankings?

Great question! The answer is both “Yes” and “No”.

Starting with the “No” first, one local-oriented platform where you can post content without a lot of concern for “playing nice” is a site like Patch.com. You can’t be a “sleazy salesman”, but you are allowed to post basic ads, upcoming event listings, and standard business profiles provided that Patch has a local section of its website dedicated to your geographic area. Learn more about Patch marketing here:

SEO And Marketing Your Local Business On Patch.com

Reddit and the other “Discussions and Forums” platforms, however, require you to play nice and add a tremendous amount of value & expertise on the topic. It also helps if you reward others’ contributions by liking their posts, replying nicely to their comments, and sharing some value you found.

Just like Facebook, you have some choices on Reddit:

  • You can post SEO keyword-optimized content, with links to your website or other website properties (such as YouTube, social media, or even press releases), on your own profile. This would be like posting content on your own Facebook wall/page, and not in a group.
    • You are still subject to people leaving comments, but they would have to find your specific post or know about your Reddit profile first
  • If you decide to post in the more heavy-volume sub-Reddits, then this would be like posting in a Facebook group relevant to your desired audience.
  • This can be both a good and bad thing, so always err on the side of being “nice” and conservative with your postings once inside a group which you didn’t create from the ground up.

Here are some ideas of how to add value in your reply to the original poster as well as those who replied to the original post’s content in a high-volume sub-Reddit group. In no particular order:

  • Compliment the original poster and/or someone who has replied in the sub-Reddit
  • Clarify any topic if there is confusion, and do so in a nice way. Always double-check before you click the “Submit” button!
  • Cite authoritative sources. In the example of laser hair removal, consider citing a small snippet & include a link to a source such as the American Academy of Dermatology website page discussing laser hair removal (example by clicking here)
  • Remember that your post may be read by someone months later, long after the original discussion’s participants already have found their preferred local service provider. This is fine!
    • You want to build trust in the eyes of ANYONE who reads the thread/discussion
    • Just as you found the discussion via the first page of the search engines, so too may someone find the exact same discussion the next day (or even the next year!) after you participate in the conversation
  • Share helpful multimedia such as news clips, relevant YouTube videos, podcasts, infographics, or anything else which is helpful to the original conversation
  • At first, DON’T place a link to your website inside your actual comment/reply. Instead, just have those links in your profile.
    • Most Reddit users are intelligent enough to click on your profile to learn more about you if they find your contributions to be valuable to them

A slightly modified approach to all of this is recommended for the non-Reddit forums which appear in Google’s page 1 search results. Earlier we saw that City-Data.com and Quora appeared; but, for the most part, it has the same approach – just with minor modifications.

Note that your Reddit profile does permit a small amount of text which allows for a business description (1-2 sentences) plus your phone number and business address. The latter is only if you want people to visit your business location.

Can This Be Outsourced Or At Least With Minimal Time Involvement From The Business Owner Or Employees?

Yes. However, any local SEO consultant who uses Reddit and the forums intelligently will want to protect your business from harm as a first priority. There will need to be some conversation on a consistent basis so that any replies made to your business Reddit profile, uploaded by the consultant, are accurate and valuable.

For example, your SEO consultant or agency may not know a single thing about laser hair removal! Therefore, in the early days of your working with the consultant, there will be some questions about trusted sources of information so that the consultant then can craft replies and make initial posts (on your Reddit page’s profile or in the high-traffic groups) with specificity. The last thing you want in Reddit is to come across as rude, not intelligent about your own business, and seem like a “hard selling sales person”.

That may get your profile banned by Reddit, or at least kicked you out of the high-traffic sub-Reddit where your prospects are spending time… especially the city-specific ones with larger membership numbers!

If you need any help with this, or any other local search engine optimization and lead generation needs, then you are welcome to contact us here:

Contact Us

Thank you for your time and we look forward to speaking with you soon.

Filed Under: reddit, search engine marketing, SEO
April 15, 2015 by

Repost – How To Use Youtube For Local Business Marketing

This is a repost from Greg’s old Search Simplicity website which no longer is active.

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Local B2B Search Engine Optimization Using YouTube

If you are looking to get exposure for B2B (business to business) phrases in the search engines, then you may find that using YouTube is a great way to get started.

This is especially true if your current SEO efforts are either just getting started or your website is in the early stages of recovering from a Google penalty.

Since Google owns YouTube, you may be able to bypass some of the “sandbox” time, Panda/Penguin penalties or other situations which may have caused a drop in your rankings.

 

 

Local B2B Search Engine Optimization Using YouTube

This is applicable whether you represent the company wanting to be found for local B2B phrases or if you are a marketer hired by the company to help.

Just be sure that the B2B phrases you choose:

  • have some sort of demand nationally
    • you want search engine exposure in major metropolitan areas or for state-wide searches
  • are indicative of a possible qualified prospect
  • the audience would not mind seeing a video instead of an actual page with words

Regarding B2B keyword research, especially at the local level, you will want to rank for as many possible phrases that are relevant to the core product or service.

For example, if you are a marketer working on behalf of a commercial carpet cleaning company (this is deemed to be B2B because of the “commercial” intent of the searcher) then the searcher likely will want to see that your company serves the searcher’s particular area.

This also will work for smaller cities where the business population is growing.

You may want to rank for suburbs where you know that there are new office developments, medical buildings, and other commercial properties starting to get tenants.

The reason why is that people will be searching for B2B services because they may not be familiar with the businesses that serve their new location(s).

 

WHAT TYPE OF VIDEO SHOULD BE PRODUCED

A valid YouTube video could show before/after examples of your work, commentary on how cleanliness keeps morale up, how carpets being cleaned prevents losing customers, or any other topic which conveys that the cleaning company offers legitimate value.

Customer testimonials can be integrated into any YouTube video so long as you have legal permission from the customer.

Yes, even a “music slide show” video can be the video of choice when it adds value such as showing a “walk through” or “step by step” example of a process.  One example of a music slide show working in the Fort Worth Texas area is the phrase “parking lot repair Fort Worth”.

A YouTube “walk through” slide video shows up in the first few organic results.

For more advanced B2B services, you will want to showcase the “wow factor” your company offers.  For example, I am helping a friend who offers “experiential marketing” and “disruptive marketing” across the country.

His agency is based in Dallas, so he would like to rank well for the “Dallas” versions of the phrases relevat to those two topics.

Since Dallas is a growing business community, especially for major corporations, he wants to get in front of those directors of marketing & advertising who could find his skills beneficial.

We ultimately chose to use a video from a recent project where his firm helped the Perot Museum and the new donors for a specific wing of the museum.

Those donors are tied to the ownership of the Kansas City Chiefs NFL team, and their star running back was chosen to be featured as part of the interactive museum exhibit.

Even though his firm likes using Vimeo, for what his team says is quality-related reasons, we took a truncated video and optimized it for YouTube.

At the time of this posting if you were to type in the local B2B phrase, “disruptive marketing agency Dallas”, you would see the thumbnail to his company’s YouTube video (thumbnail is the NFL running back).

Over time, I want his video also to rank for other in-demand B2B local keywords such as:

  • marketing agency Dallas
  • interactive marketing Dallas
  • experiential marketing agency Dallas
  • digital marketing agency Dallas
  • (same as above except for “Fort Worth”, “Texas” and the nearby cities with good business growth and a population base of over 100,000 people)

The question is what to do with a video once you have one that conveys “value”.  The first question is what is deemed to be of “value”?  Here are some thoughts which might help convert YouTube viewer traffic into a possible B2B customer/client:

  • Intrigue
  • Humor (risky to use, but it works well if done artfully for one’s prospective customers)
  • Proving a fact and/or refuting a myth
  • Testimonials
    • Try to offer more in your video than just these because otherwise it can be perceived as too “sales-oriented” by your prospects
  • Introduction of new products
  • Elicit a business-minded searcher’s problem(s) and then show how your company’s product/service will reduce/eliminate that problem
  • Recordings of a lecture or interview which are useful to the prospective B2B client/customer.  Make sure that the inforation is conveyed in a way where it is easy to listen to the person
    • Do what you can to prevent a “bland” or “boring” tone!
  • Making your prospects aware of new cutting-edge technologies or legal happenings
  • Any other quality way to convey value to someone watching a YouTube video

From there, you can optimize the video (like on-page SEO) with at least these actions:

  • add the keyword into the actual filename of the video
  • add no more than 1-2 keyword phrases in the video title
  • have a good, lengthy, value-added description.  You can use an article that you might have had saved for article marketing purposes, and you can configure the article to read appropriately for a YouTube video description
  • Be sure that your keyword AND lots of related phrases (synonyms, antonyms, acronyms, industry jargon, etc.) are included in the description
    • Just stay relevant to the video and you should be fine!
  • Tags –> try to keep the number under 10.  Occasionally you will go over, but keep the tags under 10 if you can
  • Under the “Advanced Settings”, set all of your parameters; and then include the specific location of the company
    • Think of this as a “citation” that Google will use to match up with your Google Plus, old Google Places, Yelp, BBB and other local high-authority web pages which have your address & phone number

There are other on-page (“on-video”) actions such as altering the transcript, using the various annotations, etc.

The ones I listed should put you ahead of at least 80% (if not more) for most of the local SEO competition (in YouTube) for B2B phrases.

 

WHY DO THIS?

Remember that if you want to rank for lots of local business-to-business keyword phrases that you always can make more videos!  YouTube/Google also may reward you for posting lots of videos over time on your optimized YouTube channel.  This is because YouTube wants returning visitors to your channel so it can show YouTube-sponsored videos and/or ads.

Much like a local TV station, you want to have more than just 1-2 shows playing on “loop”.

The same applies to YouTube, so consider drip-feeding at least one video a month (ideally more frequently) for a minimum of six months.  Should your videos be free from complaints, lots of “thumbs down” or other negative social signals then you are proving to YouTube/Google that you are willing to be a contributor to the community.

Doing so will build your authority within the YouTube community and, over time, Google may reward you for those consistent and quality contributions.  Remember that you also can post your video on other outlets; but YouTube posting is one of (if not the) best methods to give your video exposure in the search engines.

From there, the next question is how does the YouTube video get traffic to it?

Here are several ways to get quality views to your video from local IP addresses.  I mention the last one in case Google one day is able to track “purchased views” then they could discount (or even penalize) any video optimized for local phrases that does have a large number of local views/likes/subscribes/etc.

 

FREE WAYS TO GET TRAFFIC TO YOUTUBE VIDEOS

  • Rank well in YouTube for the desired keyword phrase(s) and related ones
  • Share with your local e-mail list (if appropriate)
  • Share on your Facebook and Twitter pages, assuming that most followers are in the local area
  • Pinning the video on Pinterest and sharing on Instagram
  • Linking to the video in any free press release service you use, targeting the local area
  • Getting the YouTube video to rank well in Google for the desired keyword(s).  When this happens you likely will be # 1 or # 2 in YouTube and somewhere on the first page of Google for the same keyword at the same time.
  • Share on your personal (and company) LinkedIn pages
  • Share on other relevant social media profiles
  • Share on relevant local business forums
  • Obviously, embed on your website/blog in case you currently are getting local traffic to it through other means
  • If appropriate, share the link on various local classified ad sites (including your local area’s Craigslist section)
  • Add the link to the YouTube URL in your e-mail signature and any outbound marketing already going to prospective customers.  You can use a QR code in lieu of a long, ugly URL if appropriate
  • Other local free traffic to your website (e.g. links in the blog comments section on relevant local blogs, especially when you craft a well-written manual response)

 

 

PAID WAYS TO GET TRAFFIC TO YOUTUBE VIDEOS

  • Use the various methods of buying traffic within YouTube.  One way is to target your company’s competitors’ videos
  • Geo-targeted Facebook paid advertising (post “boosting”).  Be very precise on your interests-targeting here, such as industry trade publications and those who are members of a national industry association, who live within X miles of your desired geographic area
  • Create optimized landing pages on the company website with the YouTube video embedded plus any sort of call-to-action.  Use Google AdWords search network for this.  You also can use the Display Network if you know what you are doing.  You can re-target here
  • Yahoo and Bing PPC services
  • Other search engine PPC services (not imperative)
  • Paid ads on relevant geo-targeted business forums and/or ads on trade association forums, but emphasizing the local area you want
  • Purchase an expiring domain with relevance (and either industry-specific or geo-specific “authority”) to make your own “mini site”.  Embed the video and have a call to action for the person to contact your company
  • If appropriate, and if offered locally, consider having your local chamber of commerce send out the link to your video on any monthly/quarterly e-mail newsletters sent to all chamber members
    • Same as above for local business networking
  • Paid advertising within Linkedin
    • Be smart and careful with this AND be smart with your targeting!
    • LinkedIn ads can get expensive quickly, so be sure to monitor and track your spending and clicks very carefully

 

TRACKING

You can track the success much like paid advertising:

  • Look the number of views, clicks to the website, subscribers and other data provided to you by YouTube’s Insights for your channel
  • Track with Google Analytics or a similar service
  • Use a third-party automated lead management software which can track how many visit came directly from YouTube.  Such a service should be able to do much more, but this is important
  • Use link shortener URL’s
  • Include a tracking phone number, ideally a local prefix number
  • Opt-ins or other tracking from the specific landing page (e.g. “Pretty Link Lite” plugin for WordPress or similar)
  • Any YouTube video/channel likes, subscribes, shares, re-Tweets, and other tracked activity of social sharing

Doing all of this for local B2B phrases very well may help your company (or client) notice an increase in overall quality inbound traffic.

Hopefully you will notice that the extra traffic converts to sales or other methods to monetize first-time visitors, especially if you are offering significant amounts of value in the video and/or the page to which you send traffic from YouTube.

If you have questions then you are welcome to contact me.

Please help me to spread the word about this blog post by sharing it on your favorite Social platform.

Feel free to comment below, if you have questions. I’ll be more than happy to help, in any way I can.

Filed Under: b2b, lead generation, local marketing, search engine marketing, SEO, videos
April 13, 2015 by

Repost – Local SEO And Lessons From The Stock Trading World

Greg used to run Search Simplicity, a website dedicated to SEO and other online marketing topics.  This is a repost from a guest post he added to his site back in the early Fall of 2014.

 

Stock Trading Lessons Applied To Local SEO Search Phrases

The author’s views below are entirely his or her own and do not reflect the views of Search Simplicity

Can Stock Trading be Applied To Local SEO?

In the world of trading financial instruments, such as stocks, many market participants like to time their entries and exits using charts.

A common phrase used to describe the advanced study of using charts in the financial markets is called “technical analysis“.

The big question is, “What does that have to do with local search engine optimization?!?”

Great question!

With the underlying assumption (presupposition) that most local businesses don’t care much about “branding”, and instead just care only about new leads/prospects/phone calls/walk-ins and e-mails, a basic principle from stock trading technical analysis can help you get those new leads and phone calls rather quickly from the search engines.

This principle goes to the core of what SEO was founded upon:  keyword phrases.

 

In stock trading technical analysis, there is a principle called “Multiple Time Frame Analysis“.

Multiple Time Frame Analysis means nothing more than looking at a particular stock symbol or index (like the S&P 500) on charts, representing different time frames.

Doing so allows the market participant an opportunity to develop at least one (or more) competitive edge, in order to profit.  The typical “time frames” for any stock or index are as follows:

  1. Yearly charts – where every bar (or “candle” on some stock charts) represents the high/low/open/close price for an entire calendar year
  2. Monthly charts – where each bar/candle represents one month’s data of the four price points (high/low/open/close)
  3. Weekly charts
  4. Daily charts
  5. Intra-day charts (these could vary from 1 minute charts to hourly charts)

You are welcome to look at some of the various stock trading websites and stock charting software packages to get more familiar with these types of chart representations.

Remember that you are looking at the same stock (or index) at the same point in time, just represented in different time frames; and each may give you reason to buy, sell, initiate a “short” position (attempting to make money when a stock drops in value), or be “flat” (not have any position).

The lessons from the principle of multiple time frame analysis can be applied by anyone into Search Engine Optimization (SEO), including local SEO.

Please Note:
For the remaining of this article, let’s use the example of a competitive market, something similar to; Real Estate Broker in Lexington Kentucky (a major city) – (called “CITY” for the rest of the article) or very large suburb.

We can determine if, nationally, there is demand in the search engines for specific phrases related to any particular industry.

We then can assume that a certain %percentage% of people in the local metropolitan market will use the same keyword phrases to look for similar phrases, but at the local level.

Here is how the stock trading time frame charts principle could be applied in a similar manner:

1) YEARLY CHART = the major keyword which would be “Realtor CITY“.

All participants (the Realtors themselves and the clients they help find new homes, plus independent lead-generation companies) are aiming for this keyword.

It’s going to be highly competitive and, even if you reach the first page in (Google) the organic search results, you could possibly drop very quickly, depending on how solid your rankings are and well they’ve been optimized.

Nonetheless, by ranking on page number one, you’ll likely be generating LOTS of highly targeted leads, in a relatively short time frame.

Assuming that the Real Estate Broker has decent search engine visibility, a professional attitude, and does a great job in customer service then he/she may expect a certain percentage of the new customers to become repeat customers.

Follow-up methods such as email marketing, social media marketing, or other methods to keep the Real Estate Brokers name on the minds of (clients) home buyers, could generate repeat business or even a snowball of consistent, referral business.

This is just one very small perk of being in the top spots of Google!

2)  MONTHLY CHART = a modification of the word “Real Estate Broker“.

This could be “24 hour Real Estate Broker CITY”, “local Real Estate Agent CITY”, “licensed Real Estate Agent CITY” or any other similarly targeted search phrase , which has lots of demand (according to the Google Keyword Tool/Planner or other search engine keyword demand estimator).

You won’t have as much demand for this keyword at the local level, but the conversion rate (if you rank near the top) is very high.

Most people wouldn’t type in “24 hour Real Estate Broker CITY” or “licensed Real Estate Broker CITY” unless they have a specific reason for doing so.

The odds of the Realtors website (or other web property like YouTube video, Facebook page, Google Plus page, Yelp listing, etc.) generating conversions, are pretty good here.

Going after business-to-business (B2B) phrases works here as well such as “Real Estate Agent CITY”.

 

 

3)  WEEKLY CHART = a sub-niche of the industry which has lots of demand nationally.

For example lots of people go to the search engines to type in phrases related to certain aspects of Real Estate, like “home buyers”, “luxury homes” or “houses for sale”.

While there LIKELY will be (not necessarily) less demand for “buy cheap house CITY” than “Realtor CITY”, the person searching likely will convert into a phone call or e-mail.

It is then up to the person answering the call or e-mail to make the prospective customer feel enough reassurance and confidence to use the Real Estate company.

Please Note:
The niche (industry) you’re involved in doesn’t matter.

4)  DAILY CHART = low-demand, high-margin aspects of the industry.  In the plumbing industry, certain plumbers are licensed and experienced with high-margin needs such as foundation plumbing testing or backflow prevention.

There likely won’t be much demand for “foundation plumbing test CITY”, but the competition against that keyword likely won’t be very high.

The margins on what that phone call could generate a pretty impressive (!), so it might be worth doing some basic Local SEO for keyword phrases like these.

Make sense?

5)  INTRA-DAY CHART = esoteric aspects where there is some demand and/or modifying a keyword with a brand name.  For example, in the plumbing world some customers want a plumber who specializes in a particular brand of water heater.

They actually may type in “BRAND water heater repair CITY” or a similar phrase.

There isn’t much demand for these phrases, but they do have high “buyer intent”.

For the “Daily Chart” and “Intra-day Chart” type of keywords, you likely won’t need too many inbound, high-authority/quality links to get respectable rankings.

In these cases, make sure that the words are visible to the search engines (e.g. readable text and not just words in an image file) and take care of your basic on-page SEO efforts.

Place the new content on a new page or an existing page that can be accessed through the sitemap and navigation menu, or at least through properly-structured internal page linking.

Continue to earn quality links to your website’s home page and main inner pages, like Greg recommends.

You then will want a few social mentions of the page(s) with the new content such as the brand names and/or high-margin sub-niches.

Mix up Google Plus, a Facebook share, at least 1-2 Tweets for the URL and a few others like:  Pinterest, Stumbleupon, Delicious, Reddit (if appropriate for your industry), etc.

If the sub-niche is a new service (or product) being offered by your company then you may consider an online press release as it would be justified at that point.

For the “Weekly Chart” type of keywords, you will need some quality links.  If you have an official business address, citations always will be great to have as long as they are on high-authority web properties.

Some quality Web 2.0 properties, with unique content and relevant images and/or videos, should be a solid play.  You also can get links from a quality private blog network.

Yes, a REAL private blog network like Greg recommends… not one advertising itself for everyone in the world to join!

For the “Monthly Chart” and “Yearly Chart” major keywords, you will likely need a combination of really good on-page SEO optimization, high quality local citations, high quality links, a strong social media presence and social sharing signals, mentions on local websites (e.g. the local chamber of commerce directory and the BBB) and some properly-constructed tiered link building.  Greg’s suggestions for tiered linking in 2014 (and into 2015) should be sound for you to pursue.

When it comes to these high-competition phrases, you can consider it a “win” if one of your other web properties ranks as long as it has a link to your website and your phone number.

For example, if one of your YouTube videos or your Yelp page ranks # 1 for “plumber CITY” then consider it a win even if it is not your own website ranking.  Use some of the profits generated from the new customers to purchase more authority links and create some terrific unique content.

You also could purchase relevant websites or expired domains that have a clean backlink history AND search engine authority (Moz Domain Authority, Majestic Trust Flow, AHREFS Domain Rank, etc.).

Then convert those into value-added websites/blogs with links pointing back to your website, YouTube videos, Facebook page, chamber of commerce directory listings, etc.

Be sure to mix up the link text (called “anchor text”) using each grammatical version of the keyword no more than once or twice.  Also include lots quality links that have as the text:

  • your business name
  • relevant brand names (e.g. BRAND water heater repair CITY)
  • generic text (e.g. “click here” or “visit this page”)
  • URL (e.g. “http://www.YOURWEBSITE.com”)

Please note that you are NOT subject to a fixed number of five different types of keywords like the stock chart time frames (i.e. yearly, monthly, weekly, daily, intraday).

The big picture is to understand the core principle.  All it means is that you are not mandated to go after only 1-2 major keywords.

Since a local SEO effort is designed, first and foremost to keep the company’s phone ringing each month, be sure to get inside the mind of the customer.

Use the multiple time frame/stock chart principle as a shortcut to help make the phone ring by addressing the main reason someone looks up a local business category in the search engines in the first place:  the prospective customer has a problem and is looking for a business to provide a solution.

Keeping that in mind, take some time to understand (and quantify if possible!) the types of problems that encourage someone to go the search engines in the first place.

By addressing those problems/solutions on your website and other web properties, AND by “playing nice” with the search engines by not over-optimizing or spamming your website, you will be one of the few companies in your metropolitan area to take legitimate steps toward letting the search engines help make your phone ring with new customers or clients.

If you would like more information on this topic then you are welcome to contact me with your questions.

The “multiple time frame” core principle will be the same, but the actual process may vary depending on the type of new local customer or client you are seeking.

Filed Under: keyword research, lead generation, local marketing, Page One, search engine marketing, SEO, small towns
January 11, 2015 by

Making The Phone Ring Part 1 – Local SEO

phone

If you are a local business owner then you know that the bigger picture is that all online marketing actions (SEO, social media, pay-per-click, etc.) should focus on a few things:

  • Getting new first time customers/clients
  • Enhancing profitability for the business
  • Expansion of awareness/exposure if your “brand” is an issue
    • Although this always is taught first, getting new clients and becoming profitable should be any business’ goal, especially if the business one day wishes to sell the business to another party

A local business often faces a series of challenges when it wishes to grow and expand.  One of the biggest challenges is to enter a new geographic where it has no physical presence, even though the business knows that it can fulfill customer demand for the desired product/service.

There are over 20 online methods which can be considered by any local business owner wishing to grow and expand into a new geographic area.  Not all are “search” related, and these methods MAY be beneficial to your business.

You are welcome to review them and then filter them to which are most appropriate by:

  • What your prospective clients would deem as acceptable and appropriate for your business category
  • Then filter further the methods by what best represents the image you want to convey for your business (or that of your client)

Over the upcoming series of posts, you will become familiar with the basics of the 20+ methods.
Today’s post will cover the first method:

Traditional Local SEO

Please note that some of these principles may refer to something called “Parasite SEO” or “Next Best SEO“.  That is where you rank another web property other than your main website for the desired keyword.  Such a “parasite” property could be:

  • One of your YouTube videos or your company’s YouTube channel
  • Your company’s LinkedIn business page
  • Your location’s listing on Yelp
  • Your local chamber of commerce directory page (if you have a page dedicated just to your business)
  • Your specific page on the local BBB site
  • Etc.

Traditional SEO And Its Core Principles

Even though this post is about reaching new geographic areas, a brief history on traditional SEO needs to be discussed.  If you do not understand these, then you risk being “left in the dark” and have significantly-lowered chances of ranking in the search engines for the towns in which you wish to expand.

You also risk spending WAY too much money by making basic mistakes!

Traditional search engine optimization is based on several principles.  Those principles drive the need to consider the strategy as a viable marketing option because it can help make the phone ring, get new walk-in customers, or get new e-mail subscribers/social media followers.

Those principles are:

  • Your website is ranking at/near the top of the organic (free) search engine results for keyword phrases (user queries) which have some sort of demand AND possible “buyer intent”
  • The fact that the search engines are ranking you at/near the top is a tacit “endorsement” that your business (or that of your client) should be deemed more trustworthy than other options
  • If someone took the time to enter such a query (keyword phrase) into the search engine AND clicked the link to some page on your website (home page or other page) then there is a PRESUMED increase in likelihood that the person may take further action and contact you, show up at your location, purchase something from your website or join some sort of list that you control

Do people today make buying decisions from online properties OTHER than the search engines?  Yes they do.  There can be business review sites, social media sites, classified ads and other properties which can generate new business; and to say otherwise would be wrong.

Does a number one organic (free) ranking, however, still help you increase the odds of increasing profitability?  Most certainly!  This is because you are providing what people are seeking (e.g. a solution to their problems).

Why It Is More Difficult To Achieve The Same Outcome (A # 1 Ranking) Than In Previous Years

Ranking your business’ website (or your client’s website) however is significantly more challenging than it was even just 3-4 years ago.  The actual hard costs to anyone doing the marketing likely are much higher than they were from the 2009-2011 era.

Many of the reasons for this cost increase stem from the various Google Panda/Penguin (and other) search engine algorithm updates.  Here are just a handful of reasons why the costs went up and the difficulty to earn a # 1 ranking became much more challenging:

  • For a third-party consultant/agency to help a client reach a number 1 ranking in the search engines back in 2009-2011, most of what was needed was acquiring a volume of links which had the optimized keywords in the actual text of the link (aka “anchor text”).  It didn’t matter where those links appeared so long as you had a volume of sites pointing directly to your website.  On-page optimization, for some time, appeared to have dropped in importance.
    The consultants/agencies didn’t have to spend too much “hands on” time on a client’s website.  All they had to do was invest in “bulk link building” software and cheap overseas virtual assistants to pump out high volumes of links.
  • Google made its change in 2012 with the beginning of the Panda/Penguin and other updates.  These required the SEO professional (company employee or consultant/agency) to begin to evaluate where to start acquiring links from authoritative websites.  This required more “finesse” than just bulk-volume link building.  As in most industries, with the need for finesse comes premium pricing.
  • Some of the Google updates then forced the SEO professional to also prevent the “too good to be true” scenario from happening.  Many companies had links which were almost “too perfect” and were properly-optimized everywhere.  Google updated its algorithm to “slap” (drop the rankings for) websites which didn’t have a “link profile” which was more natural-looking.  Hence, the need for “de-optimized” links became more important.  Again, more finesse was now required.
  • The same thing later happened with the on-page optimization.  If a company’s website pages were “too perfect” and had too much properly-optimized content then it didn’t look “natural”.  The SEO professional now had to invest more time on the actual website’s on-page SEO factors.
  • A website’s structure and usefulness also started to become important for the rankings.  Google started looking at how long a visitor stayed on a website, how many pages the average visitor visited on the website, how “mobile-friendly” the site was, does it have Schema/Rich Text markup, and basics like a sitemap and privacy policy visible somewhere on every page.  Again, this required more time and hands-on attention.
  • The SEO professionals who then built their own TRULY private blog networks also got “slapped” recently because some of the way they structured the sites that they used to help clients.  Many of these outside websites were structured in ways which left blatant “footprints”.  Once the search engine algorithm picked up on these footprints, it was able to negate any benefit that these privately-constructed sites were bringing to help a client’s website rankings.
  • Finally, Google is starting to evaluate the quality of the content on OTHER pages which link to your page, not just the text of the link (“anchor text”).  The need for quality articles, videos, images and other media – on authoritative websites – linking back to your desired web page has started to skyrocket.  Again, with the need for quality – instead of bulk volume – comes higher costs due to the need for finesse and more precision.

 

A Helpful Acronym To Remember When It Comes To Online Marketing

All of the above, and much more, force a quality SEO professional (in-house or third-party) to understand better how to make a company’s website meet three basic measurements.  The acronym you are welcome to use can be “A.R.T.”, “T.A.R.” or “R.A.T.”  Those three measurements, at a “birds eye view”, are:

  • Authoritative:  Is the website attempting to rank # 1 authoritative for that particular keyword phrase (query)?  If someone from Google manually reviewed the # 1 ranking (instead of the robot/algorithm doing the “reviewing”), would that person deem the current # 1 site to be authoritative on the subject?
  • Relevant:    Is the website attempting to rank # 1 offering relevant, timely (or “timeless”!!) information that truly can benefit the website visitor?
  • Trustworthy:  Is the site, overall, trustworthy?  Is it free from spam, mobile-friendly, have practices in place to protect visitor identity, have full disclosures, and other security/reassurance measures in place?

Why Does Google Need All Of This?

The reason why Google – and any other major company in the internet search/social media industry – need to have so many hurdles and filters now to earn a # 1 ranking?  The primary reason is that they are publicly traded companies (see here)!

They need to generate revenues AND beat quarterly analyst estimates just like any other publicly traded company.  They assume that the harder they make it for the average business to earn a # 1 organic (free) ranking, the more likely that business is to resort to spending money on the paid advertising platform (e.g. Google AdWords).

That is the primary way that the search engine makes its money.  Remember that making a search is free to you, so they have to monetize each page somehow!

Pay-per-click advertising is a very viable strategy, and it will be discussed in a future post for local businesses.  Companies, however, which were used to getting traffic from the search engines – but had search rankings drop – typically “stampede” into pay-per-click in an attempt to make their phones ring. With any new marketing strategy, however, they are going to make mistakes and likely overspend.

Guess who benefits at that point?  That’s right, the search engine or social media platform!
That makes reaching their quarterly earnings estimates a lot easier!

The search engine companies have to make institutional investors (mutual funds, hedge funds, etc.) want to invest in internet companies as an industry overall.  They also compete for dominance within the industry itself.  Each search engine company (and social media company) wants mutual funds to consider its company to be the leader (from an investment standpoint) within the internet company sector.

All of this means is that they need to gain institutional investor market share on two levels.  To do so, they need to make their OWN platforms the most “Authoritative, Relevant, and Trustworthy” that they can.  By doing so, each attempts to convince the average searcher to use their platform exclusively over all of the other options… and hopefully click those paid ads on each page!

“Thanks For The History Lesson…. But What Does That Have To Do With The Website I Want To Rank?”

Great question!

Even though all you care about is using the search engines to help you expand your business into a new geographic area, please consider re-reading the above history.  The reasons why I recommend this are:

  • By understanding what is really going on, you likely won’t be subject to someone selling you a “black box”
  • You may be able to reduce your costs to expand into the new area
  • You will know what to post on your website (or other web properties you control) in order to get someone from the new geographic area to take action
  • You MAY be able to expand and get results faster than you expect
  • You can use pay-per-click budgets more artfully and get better data to then use for longer-term  SEO strategies
  • There is less risk (no guarantees of course!) that your website will incur some sort of penalty from the search engines

If nothing else, you also may be able to refute easily the false promises of the multitude of SEO solicitation calls and e-mails you get each week!  Use the above history to shut them down.  Hopefully, you will be removed from the contact lists of the substandard online marketing companies just looking to trap you in some kind of unhelpful, long-term contract.

Expanding Your Geographic Reach

With all of this history, here are some simple ways to make it possible for your website to gain exposure in a new geographic market.  For this, you will want to achieve as much Authority/Relevance/Trust as possible regarding the new geographic area:

  • If appropriate, add a new page to your website specific to that new market.  Consider this to be a “landing page” and add lots of beneficial, unique and helpful content about the specific new area.
  • Should a page on a local authority website for that area (e.g. that town’s city government page, the convention and visitors bureau website, or school district website) provide confirmation about your service then have an “outbound” (external) link to that content on your new region-specific page.  This way the search engines see that you are linking to something relevant and authoritative in order to make your page helpful to any page visitor.
  • Since you want someone in that new market to do business with you, consider some sort of incentive (if you are legally permitted) to have them contact you.   If nothing else, make it easy to have that person contact you.
  • However you can, get links from authoritative sites in that new geographic area to link to your new page.  If you have to make a small donation to a charitable organization in that area, and have them link to your new page, then do so.  Otherwise contact a quality local SEO professional who knows how to get local links.
  • Make sure that the new page is in your website’s sitemap.  This makes it easier for any search engine to index/crawl the new page properly and quickly.
  • If appropriate, syndicate an online press release with a link to the new geographic-specific page.  Use a quality press release distribution service and attempt to have something truly “newsworthy” to share so that the press release readers derive actual value.  That “value” can vary, but make sure it is worth someone’s time to read the release!
  • Hire a good SEO professional to help you gain further trust online in the new geographic market.  The SEO professional does NOT have to be local, but it should be someone who understands the principles of gaining trust in any local market around the United States.

Wrapping This Up

Thank you for taking a few minutes out of your day to read this post.  I hope that you now understand a bigger picture of search engines, from the perspective of the search engine company.
Remember that by doing so, you likely can:

  • Make your website (or parasite page) more authoritative, trustworthy, and relevant in the search engines and get your phone ringing more
  • Cut your overall marketing and advertising costs because you will be much more precise with your budget
  • Have higher odds of longer-term rankings because every time something is published on your behalf it is quality and looks natural.  This likely would cut your costs because you wouldn’t need to “stampede” into pay-per-click advertising and make high-cost mistakes in the process
  • If the quality is good you even may have people voluntarily share it with their friends and colleagues.  This cuts your costs to acquire a new customer/client

Feel free to contact me if you have any questions about how a deeper understanding of this big picture can help your business grow by, hopefully, making the phone ring with new customers or clients!

Filed Under: lead generation, local marketing, search engine marketing, SEO, small towns
August 29, 2014 by

Press Release SEO Benefits – Are There Any Still To Be Had?

A recent conversation came up in the online marketing community about the effectiveness and benefits of press releases for SEO (search engine optimization) purposes.  With so much “clutter”, and with any small business able to purchase low-cost distribution of its “news”, many SEO gurus have written off using online press release distribution as a valid strategy to improve SEO rankings.

The question is if whether or not to skip using online press releases as part of one’s SEO efforts.  The answer is if you used them in the way they were used in 2008-2010 then their importance has diminished considerably, and using an online press release distribution service for SEO benefits will have to drop significantly in terms of priority on the checklist of actions to be taken.

If, however, you apply some of the advanced methods then you actually may find that online press releases actually can benefit you quite nicely from a SEO perspective!

These advanced methods include:

  • Having truly legitimate “newsworthy” content to share
  • Geo-targeting
  • De-optimized anchor text to the company website (home page or other)
  • Linking to one’s social media properties
  • Linking to one’s “Tier 1 properties”
  • Embedding YouTube videos (or other online videos) which already are optimized properly
  • Intelligent link building to the press release URL
  • Backlinking to the press release channel URL
  • Having “evergreen” content to be worthwhile long after the event was deemed to be “fresh” news
  • Leveraging the press release URL to authority websites and bloggers seeking guest content

There is a ton to discuss in each of the bullet points listed, so feel free to contact me with your questions.

Here is one of the recent article’s where experts call into question the effectiveness of online press releases, and you will see my first comment at this link:

 

Filed Under: internet marketing, press releases, search engine marketing, SEO
August 27, 2014 by

Stock Trading Lessons For The Selection Of Local Keyword Phrases

Greg, from Search Simplicity, recently asked me to contribute a guest post about helping select solid keywords for local search engine optimization (SEO) efforts.  Often, people only target two or three keywords.  By borrowing from the short-term stock trading principle of “multiple time frame analysis”, one can become much more artful in choosing keyword phrases to help accomplish the ultimate goal of any local SEO campaign:  getting the phone to ring consistently with first-time new customers or clients!

Here is the link to the article:

 

Greg modified the text a little bit in order to emphasize his recent real estate SEO post & industry-specific service.  That is fine with me.  Just know that when you see the word “plumber” that was the original example I used.  He did his best to modify, so I am okay with the adjustments.  Remember, it is his blog and I granted him the professional leeway to modify the text to serve his needs as well!

Feel free to contact me with your questions and if you would like to schedule an appointment about your local SEO efforts, not just the keyword research and selection process.   Thank you and please consider sharing this post (or the specific URL on the Search Simplicity blog) with those whom you think might find it useful.

Filed Under: keyword research, local marketing, search engine marketing, SEO
November 5, 2013 by

Google Penguin Update Recovery Tips Podcast

The other day I was invited by JenningsWire/AnnieJenningsPR.com to be the guest on a podcast.  I was asked these kinds of questions regarding the recent Google update and what kind of Google Penguin update recovery tips may be useful to help businesses (both local and national) improve their search engine optimization (SEO) efforts:

  • Google had its Penguin 2.1 update in the beginning of October. What took place?
  • Why is link building still important? Shouldn’t people just be focused on social media now?
  • Some SEO professionals recommend to their clients that they build links in “tiers”. Why do you think this is the case?
  • What else is missing from most companies’ SEO efforts?
  • Researching keywords has changed recently as well. What recommendations do you offer that are unique and not commonly suggested?

You can listen to the podcast here or click the image below:

JenningsWire_Banner_LOGO_For_Bloggers_Jpg_Format_2013

 

The audio content is roughly 10 minutes long.  One of the topics we covered is about using intelligent link building in the upcoming months.  Click this link for more information to read a recent article about which types of links to consider for your new link building efforts.

Filed Under: Backlinks, link building, Podcasts, search engine marketing, SEO Tagged With: , , , ,
August 20, 2013 by

Reaching The Entire DFW Market

Some business owners throughout the Dallas Fort Worth region truly can serve the entire DFW market and even additional markets.  Unlike smaller services which can serve a realistic radius of 5-10 miles (or an even smaller radius), these businesses have a different vision such as:

  • there is enough profit margin in the transaction to justify the time and expense to travel to a small town across the DFW Metroplex and conduct business
  • the business is so unique, or perceived to be so specialized, that prospective customers across the region want the product, service or other benefits associated with the particular business
  • the business can ship products and/or already has representatives near to the smaller towns in DFW

One question is which types of businesses can justify marketing to a wider radius than just the regular small 5-10 mile radius which is common with many local businesses?  Another question is how to reach the smaller towns without having to become a member of each local chamber of commerce or placing ads in every newspaper or print publication across the region?

Types Of Businesses Which Qualify

Here is just a short list of the types of businesses which can pursue larger-radius marketing at the DFW level or even state-wide:

  • Corporate relocation services
  • Specialty legal and financial services
  • Industrial products
  • Higher end home improvement services (e.g. interior design, remodeling, etc.)
  • Custom home builders
  • Surveyors
  • Higher end home repair services (sewer line installation, etc.)
  • Etc.

How To Reach All Of DFW And Beyond

The first thing you need to know is that there are over 200 towns and cities which comprise the DFW region.  This is not just Dallas, Collin, Denton or Tarrant Counties either.  The neighboring counties also are included as there can be highly-qualified prospects in the small towns throughout every DFW county.

To narrow down the options of how to reach these people, and do so in a budget-sensitive manner you have a few options:

  • TV ads — obviously you must be hyper-vigilant about your budget and any tracking you can generate here
  • Same with radio ads
  • Classified ads are a great way to get exposure.  Be sure to optimize your ads to include the towns and cities which you serve; and be sure to play nice by the terms of service and posting rules for the various online classified ads you intend to use
  • Direct mail targeting specific neighborhoods in specific zip codes.  A good mailing list broker, who can highly target your prospects across the region, would be a very wise investment here
  • Paid press release distribution can be beneficial, especially if you mention specific towns in your content
  • Pay Per Click (AdWords) is a smart way to start.  You can target each specific town, but you want to send the traffic to optimized (town-specific) landing pages on your website.  Also, be sure that there is some sort of benefit easily visible to the prospective customer and a “call to action” (e.g. “call today” or “download this coupon”)
    • Note that there are other pay-per-click services besides Google AdWords, Yahoo’s advertising, and Bing’s advertising services.  Please contact us for these alternative options where your competition may not be advertising
  • For business-to-business (B2B) advertising in the Dallas Fort Worth region you may consider targeted advertising within LinkedIn
  • You can do demographic-based targeted advertising, especially town by town, in Facebook.  Just note that:
    • depending on the devices your prospects use, you may not get complete exposure on Facebook to those using mobile devices
    • you likely will have a higher conversion rate if you send the traffic to a page you control within Facebook.  Most Facebook users don’t like to be led automatically off of Facebook at first, so consider sending the traffic to Facebook page you control regularly which has consistently-updated benefit-laden content (coupons, discounts, helpful tips, entertaining videos, etc.)
  • Search Engine Optimization (SEO).  This is one of the trickier, but possibly soundest ways to get hyper-targeted prospects.  You can have created for you a multi-niche website (or a blog which resides alongside your website) which has town-specific optimized pages.  Ideally, the content on each of the 200+ towns is unique including article content, images, any embedded videos, etc.  Just so long as the combination of text/images/videos is unique you should be good, especially for phrases people type in which may have relatively low competition in the search engines.

The latter option (the blog/website with town-optimized pages) gives you additional benefit.  For example, here is a website which has town-optimized pages for varying business niches.  Here is one for a series of highly-related niches.  And here is a site with optimized pages for just one niche.

The benefits here are:

  • That you can control specific content for each town or city in which you want to market.  For example, if you want to give coupons in one town but not another you can do so
  • You have optimized pages to which you can send your pay per click (PPC) traffic such as traffic Google AdWords.  This increases the odds of gaining a higher “quality score” for your ads (assuming everything else is done right) and possibly saving money by reducing your per-click costs
  • The optimized page could rank well in the search engines for the times when the phrase is entered alongside the specific town (e.g. “your business Plano TX”)
  • You even go “deeper” than the specific towns.  For example, if you want to offer incentives to people in specific HOA’s or parts of a town then you can do so.

If you would help on any of these topics then you are welcome to contact us with your specific needs.  Thank you for your time and consideration to share this post.

Filed Under: AdWords, internet marketing, lead generation, local marketing, online marketing, pay per click, search engine marketing, SEO, small towns Tagged With: , , , , ,
May 23, 2013 by

Next Best SEO – Presentation From McKinney Texas

I want to thank Debra Pope for the invitation to present to her Networking University members who attended the workshop. It took place in the area of McKinney and Allen Texas on May 14 2013.

During the presentation I covered what is known as “Next Best SEO”.  This is where business owners, who simply want the phone to ring with prospective customers or clients, have additional options besides just attempting to rank their respective websites in the search engines.  What many of the attendees didn’t realize is that their websites, or ones given them by a corporate office, may – in fact – be violating several of Google’s best practices.

We covered many of the ways in which a business can grow through the use of internet marketing, of which SEO (search engine optimization) and SEM (search engine marketing) were just a part.  We briefly reviewed other online marketing techniques such as video, pay-per-click, press releases, online classified ads, etc.

The attendees also learned that each major search engine is, or is part of, a publicly-traded company; and each wants to make ITS quarterly figures!  The goal, then, is to give each search engine’s users the best possible content in a way which is user-friendly, is authoritative and relevant.  One way to accomplish this is to rank OTHER web properties – in addition to the companies’ websites – in order to help get the phone to ring.  Several examples were included in the presentation.

Four (4) action steps were given at the end of the presentation to help any business begin to improve the chances of receiving a call, e-mail or walk-in from a first-time customer or client by SEO efforts on other web properties.  These were labeled also as “promote the promoters” strategies.

Feel free to download this PDF from the workshop:

If you are interested in getting help to promote your website or other web properties which mention you favorably (or otherwise give authority) then you are welcome to contact me.

Thank you again to everyone who attended!

Filed Under: internet marketing, lead generation, local marketing, online marketing, Presentations, search engine marketing, SEO, Tips, Training Tagged With: , , , , ,
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