I want to thank Debra Pope for the invitation to present to her Networking University members who attended the workshop. It took place in the area of McKinney and Allen Texas on May 14 2013.
During the presentation I covered what is known as “Next Best SEO”. This is where business owners, who simply want the phone to ring with prospective customers or clients, have additional options besides just attempting to rank their respective websites in the search engines. What many of the attendees didn’t realize is that their websites, or ones given them by a corporate office, may – in fact – be violating several of Google’s best practices.
We covered many of the ways in which a business can grow through the use of internet marketing, of which SEO (search engine optimization) and SEM (search engine marketing) were just a part. We briefly reviewed other online marketing techniques such as video, pay-per-click, press releases, online classified ads, etc.
The attendees also learned that each major search engine is, or is part of, a publicly-traded company; and each wants to make ITS quarterly figures! The goal, then, is to give each search engine’s users the best possible content in a way which is user-friendly, is authoritative and relevant. One way to accomplish this is to rank OTHER web properties – in addition to the companies’ websites – in order to help get the phone to ring. Several examples were included in the presentation.
Four (4) action steps were given at the end of the presentation to help any business begin to improve the chances of receiving a call, e-mail or walk-in from a first-time customer or client by SEO efforts on other web properties. These were labeled also as “promote the promoters” strategies.
Feel free to download this PDF from the workshop:
If you are interested in getting help to promote your website or other web properties which mention you favorably (or otherwise give authority) then you are welcome to contact me.
Thank you again to everyone who attended!
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