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June 10, 2016 by

Google My Maps Marketing And SEO Strategy

Benefits Of Using Google My Maps

One of the more unique tools offered by Google in recent months is its new “My Maps” functionality.   The ability to use for real world marketing, online marketing, SEO, boosting your YouTube videos, boosting awareness of your website’s (or other web property’s) images, inner pages and posts, and “Tier 2” link building is impressive.

 

What Is “My Maps”?

Unlike regular Google Maps, which promotes specific locations such as your corporate headquarters or store locations, this tool enables you to make an indefinite number of “maps” which you can customize and use to show the public several aspects of your business.   For example, you can create a custom My Maps map of:

  • Cities where your customers or clients are located anywhere around the world
  • Specific locations where you may have been a public speaker
  • Locations where you have been an exhibitor at trade shows
  • Event venues where you have performed or had your products (or services) used
  • Any other way you can think of displaying relevant geographic information in a visual manner rather than a simple list

 

Why Should I Consider Using This My Maps Method?  What Benefit Can It Give Me To Make My Phone Ring Or Otherwise Grow My Business?

These are great questions!

Since this is a Google-owned property, which you can access using your Google account that you likely already use for YouTube/Gmail/Docs/Blogger (Blogspot) blogs/etc., you will easily be able to create many of these maps.  The benefits are many, including the flexibility to highlight subsets of your business such as “Client Locations In 2015” (and you can do another My Map for a previous year like 2014) or some of the benefits mentioned earlier.

In terms of online marketing and SEO benefits, you surprisingly can get more benefit out of these My Maps than you may realize.  Here are some specific things you can do with these Maps:

  • Most people don’t know that these My Maps can rank on their own in the search engines, much like a YouTube video can rank on its own.  Be sure to do proper keyword research and put the keywords in the correct My Maps fields
  • In the description field include your business “NAP” (for citations) and your phone number, if appropriate
  • In the description field link to your website, your social media properties, and any other web properties that make sense to promote (e.g. a press release distribution account central location, YouTube channel, guest post that features your business favorably, etc.)
  • Embed optimized YouTube videos in the specific map marker locations to help with local SEO for videos
  • Embed optimized (including geo-tagged) images in specific map marker locations
  • Link to inner pages on your website (or other web properties) which are relevant to the geographic area defined by the map marker
  • Much more

 

What To Do With These My Maps Once They Are Created?

You can do several things with these custom My Maps, both with the direct link and using iFrame embed code.  You can:

  • Embed the My Maps iFrame code on your website, blog or other primary web property
  • Share the link to the My Maps URL on your social media properties
  • Share the link in any e-mail newsletter you have
  • Make a QR code to the specific URL and share the code on print materials at trade shows, business cards, or other marketing done in the real world
  • Have the iFrame code get embedded on third-party web properties to send traffic to the My Maps page
  • Many other ways to market the link to the My Maps page (URL)

 

If you would like help on creating, marketing, getting search engine marketing benefits, or getting real world benefits from these custom Google My Maps then you are welcome to contact us.   We can help you gain more exposure to the My Map as well as promote your website and other web properties.

 

Examples Of These My Maps

Here is an example of a My Map for an optometrist in Dallas who wanted to promote the neighboring businesses near his office location:

 

Here is an interior designer based in Dallas, listing the nearby cities and suburbs where she has clients:

 

 

Here is a DFW real estate agent who lists some North Texas new neighborhoods where the home builders are offering incentives for prospective home buyers:

 

Here is a Map of client location history for a defense attorney who specializes in health care fraud cases such as those pertaining the False Claims Act, CLIA, Medicaid billing, anti-kickback and similar medical industry situations:

 

Here is a My Map featuring some of the locations of a commercial modular construction manufacturing company’s recently completed projects across the United States:

 

And here is a ranch and farm real estate broker’s My Maps listing of counties and towns featuring recently sold ranches and agricultural properties in Texas and Oklahoma:

Filed Under: Backlinks, image marketing, lead generation, link building, local marketing, Mobile, my maps, QR code, SEO, video optimization, youtube Tagged With: ,
January 23, 2013 by

Infographic Marketing In The Dallas Fort Worth Area


 

If you want to give your business a chance to convey its message to BOTH your current audience and first-time prospective customers or clients then you may want to use a new way to convey your message known as an infographic.  The image above is a sample of an infographic. The data in there is NOT REAL… I just used it as an example!

The data in here is presented in such a way that it would be representative of what businesses in the Dallas Fort Worth area are requesting when it comes to marketing their businesses online.  Again, this is just an example because, in the real world, businesses are asking for help also with LinkedIn, classified ad creation, paid advertising (pay-per-click and banner ads) and much more.

Here is another version of what is deemed an “infographic”, yet it is completely different than the first version.  Yes, the geographic data is made up (!) but in this case you see that images and video can be embedded inside the infographic (all rights belonging to the original copyright holders):


 

The point here is that you now can convey lots of data (text, figures, relationships, etc.) which tend to “lose” your prospect or have that person “tune out” when presented with lots of information to process early in the marketing or sales cycle.  Using the old phrase, “a picture is worth 1000 words”, you may be able to convey your desired/intended message to those who can generate new business now in ways which were difficult previously.

What You Can Do With An Infographic

Once you have conveyed the type of message you want in an infographic theme then it comes time to actually do something with it.  You want that image to get in front of your prospective audience to help you generate new business or at least extend your brand & company name.

Here are some thoughts on what to do:

  • Share the infographic with your main followers on Facebook and Twitter
  • If appropriate, share it on LinkedIn — both in your personal timeline (or in your company’s profile page) as well as in any appropriate groups and/or LinkedIn Answers
  • Post it on your site and optimize the page for the desired keywords
  • Pin the infographic from your site onto appropriate Pinterest boards you control
  • Embed the infographic as an image inside a press release which has related content
  • E-mail it to your newsletter or subscriber lists
  • Put a link to it in your e-mail signature file
  • Share it on relevant local and national online forums
  • Send it to specific media contacts in trade or local publications in case they need that type of content for upcoming publications (physical or online)
  • Syndicate the infographic through appropriate RSS feeds
  • Add it to your company’s image sharing sites like Flickr and Photobucket
  • Send it to those needing relevant guest blog post content
  • Use it as an image in an online classified ad
  • Many other ways to give your infographic image exposure to current customers and prospective ones

That’s Great… But What Infographic Can I Create?  I Don’t Have Any Art, Graphic Design, Or Photoshop Skills!!

This new technology may be daunting to some business owners and executives who like the potential but are hesitant due to confusion as to what to convey or not having graphic design or image-editing skills.  This is fine!

There are several infographics templates which can be edited easily for marketing purposes.  There also are third-party services who can create an eye-catching, memorable infographic for your business.  Again, the big “take away” is to know what to do with it AFTER it gets produced.  The list I mentioned earlier should help you.

Let’s use a realistic example:  moving to Dallas and wanting to open a pizza shop with takeout and delivery service.  Obviously you will want to get more attention to your website, Facebook, Twitter, YouTube channel, online coupons, positive reviews on UrbanSpoon.com and other online properties.  One way to do this is to create an infographic with a “pizza” theme.

You could create a special “tip” or benefit for each of the 8 “slices” in your image.  For example you could break it down this way:

  1. Slice # 1 tells people where to go read positive reviews online about your pizza and delivery service
  2. Slice # 2 tells people where to get year-round online coupons (e.g. Twenty percent off Tuesdays, or something like that)
  3. Slice # 3 tells people to join your Facebook page (include the actual Facebook URL/link) for occasional specials and Facebook-only promotions
    1. You can do the same thing with your Twitter account
  4. Slice # 4 tells people to see your videos on YouTube
  5. Slice # 5 gives a link to take people to read a positive review from a local Dallas news station or local publication
  6. Slice # 6 tells people where to get some suggestions for ways to make “pizza night” at home more memorable
  7. Slice # 7 tells people where to find your location with a link to an online map
  8. Slice # 8 tells people where to read your menu on your website

Again, this is just a basic concept; but instead of deluging your audience with all of this information in text format you can “package” the information (called “framing”) in the form of something relevant… in this case a pizza.  You then would share this new image/infographic by some of the methods I outlined earlier.

Since most pizza places aren’t doing this it can help you stand out.  From there, you are making the image helpful (aka “value added”) because you are giving clear instructions to people on how to get reviews, find menus, find out where you are, get coupons, etc.  You, therefore, are giving people a lot of helpful information in an easy-to-comprehend manner.  In the pizza industry you could take this a step further and use it as part of your printed materials which you can hand out locally.  Chances are that the people who are given a printed infographic with helpful information are likely to hold onto it longer, and hopefully they will take the next step of ordering a pizza from you.

This should help any “commodity” business (e.g. a local pizza restaurant) get people to willingly share your marketing materials.  Obviously, there are no promises but it tips the odds in your favor!

While I love the search engines, and it would be terrific to rank # 1 for a phrase like “pizza delivery North Dallas” or “pizza takeout 75205”, I have to remember that ranking in the search engines is not the only way to get you more qualified prospects.  Leveraging your social media and e-mail lists with something unique and value-added can bring qualified first-time customers just as much as top search engine rankings.  Later on, we can discuss how to blend multiple strategies together so please let me know if you are interested in more on this topic.
Thanks,

Matt

Filed Under: image marketing, infographics, local marketing Tagged With: , ,