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Generating New Leads Through An Online Marketing And SEO Company Allen TX

Do you make decisions for a company looking to get new customers, clients, patients, guests or even first-time event attendees in or near Allen? If so then you likely may already have experience attempting to do online marketing on your own, or even perhaps already having a SEO company, to grow your business in Allen and nearby communities such as Plano, Allen, Frisco, Prosper, Fairview, Melissa and Anna.

It is smart to pursue an online marketing approach dedicated specifically to Allen and nearby communities. Since Allen and the nearby cities have a combined population of at least 50,000, it makes the area worthy enough to dedicate time and funds for specific online marketing efforts.

Each DFW and North Texas market, however, does have its own nuances. Certain online properties are trusted more than others due to several factors including:

“I Have Attempted To Do Online Marketing To Grow My Business In/Around Allen, But It Just Isn’t Working.  What Happened And What Can I Do?”

If you have used a third-party company or service before, then you may not have received the results you were expecting. Before you outright dismiss the possibility that a SEO company can help you get results specifically in/around Allen, here are just some of the issues which could have happened:

  • An improperly set-up pay per click (online ads) campaign, which was unprofitable when it could have been adjusted to generate a positive return on investment (ROI)
  • Use of outdated search engine optimization (SEO) and search engine marketing (SEM) techniques such as black hat link building
  • Improper optimization and wording for the audience(s) you wanted to reach in Allen
  • Not generating enough quality backlinks to your website in order to build its authority in the search engines
  • No attempt to have other web properties rank well in the search engines on your behalf
  • Lack of understanding of the DFW market, including Allen and nearby cities like Plano, McKinney, Fairview, Lucas, Wylie and others
  • Poor communication, especially if you used an overseas SEO firm where it didn’t understand the English language very well, let alone understand the needs of Texans – including newcomers who moved to Texas in recent years
  • Poor, or no, utilization of your existing multimedia such as videos, audio content, images or even converting your tips into visual images such as infographics
  • No metrics, tracking, or even attempt to show you any digital asset of yours (your website, YouTube videos, Google Maps listing, or other third-party content) is ranking well for desired keywords which are being searched by your prospective audience(s)
  • Many other factors

If you attempted to market to Allen on your own, then you simply may have not been able to dedicate the time and funds for study before attempting to optimize your website. You also may have been using outdated, or even now potentially detrimental, methods which hurt your online exposure more than it helped.

Major SEO Algorithm Changes Starting In March 2024

Since the major Google algorithm update in February/March 2024, many of the techniques which worked well through 2023 just aren’t as effective anymore.  For example:

  • Were you posting on Reddit in your previous attempts? If not, you may see an increase in Reddit on page 1 for many local Dallas Fort Worth and North Texas searches; and those may show posts about Allen which are over 5 years old and the businesses favorably mentioned even may not be in existence today!
  • Were you posting heavily on third party authoritative websites to outrank local directories such as Yelp? If not, and you only were posting on your own blog, then you may be at risk of your search engine traffic dropping.
  • Are you using more content on local directory sites and AI platforms to give signals in the UGC and SGE portions of local Texas search engine queries?
  • Are you able to find low-competition pockets of traffic where your audience is spending time, but your competition in Allen has overlooked? If you are only where your competition is spending time (Instagram, Facebook, etc.) then at least do you have ways to make your content stand out and get shared enough to generate website clicks or phone calls?
  • Are you posting your location on 2nd-tier quality Maps to give your main map profile (Google Business Profile or Bing Business Places) more authoritative “signals” to the search engines?

If the above seems like a “foreign language” to you, then no problem!  We know how to address these and help you determine which, if any, need to be implemented for your specific needs in Allen.

Here is just video going through some of the changes in the search engine algorithm since March 2024:

Can You Prove Company Name & Website Exposure In Allen In Recent Days?

The question is can a SEO consultant prove that he/she has been able to generate legitimate traffic, phone calls, or other desired prospective audience actions (downloads, emails for booking a venue, ticket sales, etc.) in Allen and nearby in Dallas Fort Worth, North Texas, and elsewhere specifically in Texas. 

Additionally, can the online marketing company prove that it has rankings and has generated real leads in specific DFW markets in the past 90 days?

In this case, you have found a company which can prove that!

While we have experience ranking clients in the top of local DFW searches for the last 10+ years, we also have helped clients reach prospective customers in Allen with their:

  • Google and Facebook ads
  • Instagram ads
  • Google  Maps (aka Google Business Profile) and Bing Maps (aka Bing Business Places) top 3 rankings
  • Leveraging existing favorable reviews on Google, Yelp, and other trusted websites to generate more traffic from the Allen area
  • LinkedIn optimization, content distribution, and company page advertising to hyper-targeted audiences in Dallas Fort Worth
  • YouTube optimization and rankings
  • YouTube ads and video syndication
  • Press releases which have generated SEO benefit for Allen as well as real world media in some cases
  • Taking existing audio interviews and ranking them in the top of the search engines via podcast & audio sharing websites
  • Getting YouTube playlists to rank #1 in both YouTube and Google for specific Texas cities and geographic areas such as well-known Texas college campuses and high school campuses
  • Third-party local directory listings boosted

This example shows a client ranking in the top 2 spots in the search engine for a competitive keyword in Allen Texas:

example of online marketing and SEO leading to a number 2 ranking in Google for a competitive keyword in Allen TX - July 2024

New Technologies Also Can Help You Generate Leads In A Market Like Allen Texas, Especially Reaching The Younger Demographic For Your Business

In addition to traditional online marketing and search engine methods, such as ranking your website or your YouTube video, #1 for desired local searches (queries), there are new ways to grow your business locally.  One of the biggest problems we hear all the time is that a business decision maker, typically over the age of 40, has very little understanding of how to reach the younger generation for the products and services provided in Allen.

Typically, the local business owner or a company representative, will go to local chamber of commerce meetings (breakfasts, ribbon cuttings, etc.) such as those promoted by the chamber  They also may want to pay for flyers and mailers such as targeting those who live in apartments such as Magnolia On The Green.  Facebook ads also may be run targeting the Allen area.

The reason a business owner takes these actions to attract a younger generation is because these are “comfortable” and are typically within the decision maker’s control. However…..

…. These methods are likely to be unprofitable in terms of ROI, especially factoring in the “time cost” of your hours spent plus your hard costs!  Most of these methods also don’t complement your existing SEO methods because they don’t generate links or direct traffic to your website.

Not to mention that the newer demographic isn’t as trusting of those methods like the business owner’s generation does!

So What Can Solve This Problem, Especially When Trying To Reach Potential Lifelong Customers/Clients In Allen?

This is a great question!

Here are just a few methods we have experience in using to help reach a younger demographic, possibly even more than just that audience, give you additional SEO benefit, and give your business a unique “first mover’s advantage” in Allen:

  • You can create a small “metaverse’ of your location, and make it easy for those who want to visit your office and interact with your business (at your geographic location) plus ask questions to an Artificial Intelligence (AI) “avatar”.  Very few businesses in North Texas, let alone Allen, know about this method!
  • Augmented Reality content (image, audio, video, metaverse, and other) can be placed around town and used to build trust. People don’t even need the A.R. glasses as most of the younger generation have their phones enabled with the correct kinds of web browsers. Be sure to “add value” here which is relevant to the specific geographic location.
    • For example, we helped a DFW-based driving school place valuable information at the geographic location of a nearby high school’s parking lot. The content placed was video showing how to park safely in that parking lot; and this helped alleviate some of the students’ “anxiety” (their own words) about getting a drivers license and driving safely on the high school grounds.
  • Using Artificial Intelligence (AI) to generate helpful content which addresses real-world problems that a younger generation is experiencing, but which the Allen business decision maker wouldn’t normally consider. That way the blog post content, which then gets shared in Allen and nearby towns via social media, addresses real topics of interest to your prospective audience(s).
    • For example, if someone recently graduated college and move to a neighborhood in Allen like Alta At The Farm then he/she may not know anybody. Especially for women, there could be the emotion of anxiety or some emotion tied to a risk in physical security or a lack of trust simply due to being in an unknown environment. Your AI-generated content, which together we then would revise & improve, could help overcome any such fears about meeting you at your location. Topics could include proof of no assaults on your property, showing the good lighting if arriving at your location when lighting is poor, the safety of your property + it being in a good neighborhood, etc.All of this would be above/beyond the fact that you offer the desired specific product or service
  • Non-fungible tokens (NFTs) could be created and distributed to build loyalty.  Even POAP (Proof of Attendance Protocol) NFTs could be given to those who attended your event in Allen — such as a special event, your trade show booth such as at the Marriott Allen Hotel and Convention Center, or a local event at the Credit Union of Texas Event Center. This would be done to help them feel as if they are part of a larger community. That way they don’t feel like “just another customer” nor “just another body to help the company make their annual numbers”.
  • Other AI avatars and Chat bots to answer their questions and help your company gain trust

The above are just some of the ways in which you can grow with new technologies while simultaneously helping your current SEO and social media efforts.

You even can create Allen-specific virtual trade shows where you can combine efforts with non-competing local businesses to market together and attract more tech-savvy visitors to a common “exhibit hall”. The following video is just one example of what this could look like:

Your Next Steps To Help Your Search Engine And Other Online Marketing Efforts To Grow Your Business In Allen

If anything you see on this page has resonated with you then you are welcome to contact us. We have years of experience in customizing a game plan specifically for your needs.

That is our strength:  the ability to mix/match multiple methods into a customized approach which benefits you and helps you begin to see tangible, real results in reaching the audience you want.  In addition to getting more traffic from those living, working, or visiting in Allen we also can help you with additional ways to grow your business.

That is why a local Dallas Fort Worth company like ours is beneficial to you. We know DFW, North Texas, East Texas, and elsewhere in Texas -– so we can determine what are intelligent methods for you to get what your desired outcome.

Thank you and we look forward to helping you soon.

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